Job Opening at Adexen Recruitment Agency

Adexen Recruitment Agency – Our client, a large company operating in West Africa, specialised in the importation and distribution of fast moving consumer goods for the best multi-nationals in the world.

We are recruiting to fill the position below:


Job Title: Digital Marketing Specialist
Job Reference: 1257
Location: Lagos
Industry: FMCG
Function: Commercial & Communication

Job Description

• The Digital Marketing Specialist is responsible for all aspects of the company’s brand initiatives across digital media platforms.


• Creating, executing and controlling integrated digital marketing initiatives. Come up with innovative, compelling digital marketing concepts, develop and implement digital brand marketing campaigns in close collaboration with the brand team.


• Develop and execute local digital marketing ideas in close collaboration with the respective Specialist in Sports, Culture, Communications, Brand, Consumer Collecting and Trade Marketing.

Responsibilities

• Develops and delivers a well rounded digital marketing plan for key brand properties which is aligned with the advertising plan together with the Digital Manager and the Country Specialists


• Develops and implements great stand-alone digital ideas that engage consumers with the product / brand on different digital platforms


• Constantly identifies, analyzes and aligns the latest digital marketing trends and emerging technologies, seeks out new opportunities and applies them to the strategy in alignment with the local team


• Benchmarks best practice examples in and outside the world of relevant advertising digital media activities


• Plans, executes and analyses all digital marketing activities on the local market


• Creates and/or adapts concepts


• Briefs digital agencies


• Develops a cross-marketing plan (own, earned, paid)


• Aligns embedding into social campaigns and own channel activities with local team/Digital Media Manager


• Monitors effectiveness and results


• Reports to stakeholders on projects, planning and results

Expectations

• University degree in Marketing, Communications, Computer Engineering and/or a related discipline


• Minimum 4 years work experience in the digital field, preferably as a Digital Media/Interactive Marketing manager or Digital Brand Manager


• Experience and an excellent eye for detail in web and digital media. An understanding of productions across all digital mediums is desired


• Excellent understanding of paid/earned/owned media landscape and in deep knowledge of marketing and advertising trends and opportunities in Digital


• Excellent know-how of brand marketing, digital campaigns across owned, paid and earned media


• Excellent organisational and project planning/management skills coupled with the ability to work in a self-directed manner


• Experience in campaign reporting


• Ability to work and build relationships with a range of partners, stakeholders and external contractors


• Ability to influence and advise wider team


• Highly efficient and effective project management and organisational skills


• Fluent in written and spoken English

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should:Click here to apply online

Job Opening at Adexen Recruitment Agency