Brand Manager at Alfred & Victoria Associates

Alfred & Victoria Associates is one of Nigeria’s leading ICT solution based company. Our company offers a wide range of services which are in high demand of today’s emerging market.



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Brand Manager

• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 5 – 7 years


• Location Lagos


• Job Field Media / Advertising / Branding&nbsp

Job Summary & Purpose

• Develop a best in class and cost effective marketing strategy, and execute the same through the available resources, within the specified budgets and timelines, with a view to attain volume, market share and brand KPIobjectives.

Main Accountabilities

3 Year Brand Plan:

• Help shape the 3 year business plan, with emphasis on a 12-month horizon.


• Stays up to date on new communication mediums and co-develops strategy for activating brands within these mediums.

Annual Brand plan:

• Leads & Collaborates with other members of the team to help shape the annual brand plan and ensure it is refreshed and optimised throughout the year.


• Responsible for best in class execution of plans to meet brand KPIs.


• Responsible for delivering Volume + Market share targets and other business KPIs.


• Regularly monitor volume and share growth against the plan and recommend necessary revisions/solutions.


• Monitor competitorТs activities including pricing, dealer/consumer trends, new launches and recommend appropriate and innovative marketing solutions to be undertaken when/where necessary.

Innovation & Renovation:

• Leads cross-functional teams (manufacturing, supply chain, sales etc.) to drive market implementation of agreed innovation projects from ideation to market execution.


• Consumer understanding that drives consumer insights on the brand/category that results in brand/business opportunities.


• Gives input into Designs of brand Ц iconography/colour/symbols etc.


• Disruptive & effective launch to sales, customer & consumers that leads to achievement of KPIs.


• Post-launch evaluations.

Brand Communications Development and Execution:

• Understands and leverages consumer passion points.


• Develops briefing strategy and guidelines for Brand Communication programs aligned with the activation platform.


• Interfaces with agencies, manages agency performance contracts and relationships.


• Briefs and reviews concepts, approves scripts with PI, manages timeline.


• Manages and evaluates third party suppliers to ensure excellence is delivered across the marketing mix.


• Leads cross-functional teams to drive market implementation of any agreed campaign/activities


• Responsible for best in class execution.


• Executes PR/digital management/new media approaches working with digital, media etc. teams


• Responsible for media briefing/ tactical deployment of strategy/ flow plan and overall media budget.


• Responsible for Sponsorship execution in ATL domain in conjunction with Sponsorship manager.


• Responsible for Region-specific campaigns including radio, outdoor and print specific initiatives.


• Co-creates, Briefs and manages ATL components of TTL campaigns.


• Manages ATL budget (media, production, fees).


• Responsible for consolidating learnings from after action reviews of all Brand Communications and Campaigns (including media) programs and facilitating continuous improvement and action learning.


• Works with global teams & agencies on evaluation/monitoring of communication/campaigns and course of correction.


• Conducts competitor review and benchmarking with agencies to determine Best in Class Brand Communications approaches.

Customer Marketing:

• Understand trade environment and develop strategies and deploy initiatives for effective customer execution.


• Development and deployment of merchandising POSM.

Digital:

• Work with Digital Manager to develop activation plans to deliver against brand objectives. To make that happen, s/he will need to define, influence, align and brand/business objectives.


• Work with the digital manager to define common measurement approach including scorecards, tools for ROI & equity measurement and the relevant KPIs and benchmarks.


• Be a part of the digital content creation team for brand content.


• Play a key role in developing & executing brand digital strategy.

Media:

• Expert understanding of the Media terrain in Nigeria.


• Lead media planning with media agency.


• Evaluate effectiveness of media across channels post campaigns.


• Drive opportunities to deliver effectiveness and bang for buck.

Consumer Insight / Research:

• Develops an in-depth understanding and become an expert in the Nigerian consumer & environment Ц the business environment in which the brands compete including category segments and channels.


• Builds a holistic understanding of consumers and shoppers, together with Consumer Research Analyst, in developing consumer and shopper insights and turn these in to growth opportunities.


• Is the expert voice of the brand from a consumer perspective & consumer to the business.

Quality:

• Monitoring to ensure high quality products delivered to consumer and customer.


• Point of contact for consumer complaints and communicating potential product issues to relevant stakeholders.


• Competitor


• Monitor competitorТs activities including dealer, consumer trends, new launches and recommend appropriate and innovative marketing solutions to be undertaken when/where necessary.

Budgets:

• Manages marketing spend effectiveness and constantly seeks efficiencies and new methods.


• Ensuring that spend is in line with budget plan and allocation.


• Payment of suppliers timeously.

People Management:

• Improve organizational capability by regularly providing coaching, team building support, motivation and training.


• Identify high potential employees and provide them with the proper career development to succeed and to meet the changing needs of the business.


• Build an effective team based environment and motivate employees to optimize their performance by applying PMP.


• Build and maintain strong relations with cross-functional teams.

Mandatories:

• Experience in innovation management.


• Must be able to liase and communicate with Global teams.


• Seasoned marketer.


• Great attitude.

Academic Qualification

• A Tertiary Degree preferably Master’s Degree

Experience:

• Minimum of 5-7 years experience in marketing as a Brand Manager/ Marketing Manager in another FMCG company (preferably Multinational).

Mindset & Personality:

• Great attitude


• Positive energy


• Passionate


• Commitment


• Strive for Excellence and Perfection


• Leader but also Team player


• Creative but still Detail orientated


• Passionate


• Grit


• Work Ethic.

Key Skills & Competencies:

• Hands onperson, business driven, excellent marketing skills, and proven ability to develop and execute successful marketing plans for new and existing products.


• Growth and competitive mindset.


• Strong management and team building skills, with successful experience leading cross-functional teams.


• Ability to think strategically, analytically and creatively, and produce results in a highly entrepreneurial & pressurized environment.


• Ability to oversee and track multiple projects with due dates and varying requirements and priorities.


• Demonstrated commitment to being accountable for delivered results plus the ability and initiative to accept delegated responsibility.


• Excellent communication & presentation skills, including fluent English in written and spoken.


• High Computer competency across all key packages (excel, word, powerpoint).


• Adaptable to any working environment.


• Strong digital background.

Salary

• Very Attractive.

Method of Application

Interested and qualified candidates should send their CV to: apply@alfred-victoria.com using the Job Title as the subject of the email.

Note: Any application received after this will be automatically rejected.

source: https://jobcenternigeria.com/brand-manager-at-alfred-victoria-associates/