Company Description
Coca-Cola is the most popular and biggest-selling soft drink in history. An icon of all times, Coca-Cola is the best-known product in the world.
Created in Atlanta, Georgia, by Dr. John S. Pemberton, Coca-Cola was first offered as a fountain beverage by mixing Coca-Cola syrup with carbonated water. Coca-Cola was introduced in 1886, patented in 1887, registered as a trademark in 1893 and by 1895 it was being sold in every state and territory in the United States. In 1899.
Job Title: Media Manager – Nigeria Franchise
Job Description
The Media Manager will be instrumental in furthering Integrated Marketing Communications team capability, in line with the WMO strategy for TCCC in Nigeria. The position, in conjunction with the media agency AOR partners and other IMC team members, is expected to deliver brilliant results in all Core Creative Idea amplification and impactful Connection Planning & and full IMC plan execution, with emphasis on media, paid, owned, and earned.
The role will assist the CEWA BU in the stewardship of the total portfolio management approach, as it relates specifically to media planning, buying, works with IMC and Franchise managers. ensuring media strategies are aligned with brand objectives -track against milestones and manage budgets for all media related activities within key initiatives, programs in line with BP and brand priorities.
Regional Integrated Marketing Communication Development: partner with local media agency partner to amplify the Core Creative Idea into key connection points with emphasis on media (paid, owned, earned). Apply best media practices from global, regional sources and implement emerging media frameworks, paid, free, and owned media.
Media, Asset Strategy Development : partner with Brand teams, Franchise teams, IMC teams and agency partners to optimize media investment strategies and plans. Analyse media impact on core brand & business metrics; develop and implement media strategy, ultimately generating greater effectiveness and efficiencies of our IMC plans
Agency Relationship Management : Lead media agency relationship, managing resource allocation and quality control timing, cost, creative delivery. Maintains contacts within the media industry. Participate in the negotiation and maintains relationship with media suppliers.
IMC Plan Execution: Lead to full execution of media plans within IMC plans ensuring clear links to CCI and leveraging brand strategies. Manage clear processes, routines with key partners e.g. bottler, agencies, etc. to ensure plans are executed on time, in-budget and coordinated across key constituents as needed. Manage clear execution and related “post-mortems”.
Job Category
Media, Advertising, Branding
Coca-Cola is the most popular and biggest-selling soft drink in history. An icon of all times, Coca-Cola is the best-known product in the world.
Created in Atlanta, Georgia, by Dr. John S. Pemberton, Coca-Cola was first offered as a fountain beverage by mixing Coca-Cola syrup with carbonated water. Coca-Cola was introduced in 1886, patented in 1887, registered as a trademark in 1893 and by 1895 it was being sold in every state and territory in the United States. In 1899.
Job Title: Media Manager – Nigeria Franchise
Job Description
The Media Manager will be instrumental in furthering Integrated Marketing Communications team capability, in line with the WMO strategy for TCCC in Nigeria. The position, in conjunction with the media agency AOR partners and other IMC team members, is expected to deliver brilliant results in all Core Creative Idea amplification and impactful Connection Planning & and full IMC plan execution, with emphasis on media, paid, owned, and earned.
The role will assist the CEWA BU in the stewardship of the total portfolio management approach, as it relates specifically to media planning, buying, works with IMC and Franchise managers. ensuring media strategies are aligned with brand objectives -track against milestones and manage budgets for all media related activities within key initiatives, programs in line with BP and brand priorities.
Regional Integrated Marketing Communication Development: partner with local media agency partner to amplify the Core Creative Idea into key connection points with emphasis on media (paid, owned, earned). Apply best media practices from global, regional sources and implement emerging media frameworks, paid, free, and owned media.
Media, Asset Strategy Development : partner with Brand teams, Franchise teams, IMC teams and agency partners to optimize media investment strategies and plans. Analyse media impact on core brand & business metrics; develop and implement media strategy, ultimately generating greater effectiveness and efficiencies of our IMC plans
Agency Relationship Management : Lead media agency relationship, managing resource allocation and quality control timing, cost, creative delivery. Maintains contacts within the media industry. Participate in the negotiation and maintains relationship with media suppliers.
IMC Plan Execution: Lead to full execution of media plans within IMC plans ensuring clear links to CCI and leveraging brand strategies. Manage clear processes, routines with key partners e.g. bottler, agencies, etc. to ensure plans are executed on time, in-budget and coordinated across key constituents as needed. Manage clear execution and related “post-mortems”.
Job Category
Media, Advertising, Branding
Job Qualification
BA, BSc, HND
Job Location
Lagos
Method of Application
APPLY HERE
Application Closing Date
Not Stated
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Career Opportunity at Coca-Cola
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