Company Description
At The Coca-Cola Company you can cultivate your career in a challenging and dynamic environment. We are the largest manufacturer and distributor of nonalcoholic drinks in the world-selling more than 1 billion drinks a day. Unlock your full potential with a future-focused company that is known and respected throughout the world.
Job Title: Senior Brand Manager, Flavours
Job Description
Lead the development & execution of marketing strategies & plans for the brand to maximize long-term volume & profit flow and increase the long-term value of the brand.
Responsible for Brand P&L, accountable for delivering UC, GP, DME and Brand Contribution goals, managing the set up and day-to-day execution of brand plans, recommending and implementing corrective/adjustment actions up/downside to optimize effectiveness and ensure achievement of targets.
Lead, motivate and develop capabilities of the Brand Team.
Develop and communicate the Annual Brand Plan in line with the ABP Process
Communicate and drive Strategy across the Franchise
Challenge all aspects of the marketing mix in terms of understanding and awareness of consumer & customer trends and their impact on brand strategy and plans
Manage brand as a business in terms of drivers, opportunities and return
At The Coca-Cola Company you can cultivate your career in a challenging and dynamic environment. We are the largest manufacturer and distributor of nonalcoholic drinks in the world-selling more than 1 billion drinks a day. Unlock your full potential with a future-focused company that is known and respected throughout the world.
Job Title: Senior Brand Manager, Flavours
Job Description
Lead the development & execution of marketing strategies & plans for the brand to maximize long-term volume & profit flow and increase the long-term value of the brand.
Responsible for Brand P&L, accountable for delivering UC, GP, DME and Brand Contribution goals, managing the set up and day-to-day execution of brand plans, recommending and implementing corrective/adjustment actions up/downside to optimize effectiveness and ensure achievement of targets.
Lead, motivate and develop capabilities of the Brand Team.
Develop and communicate the Annual Brand Plan in line with the ABP Process
Communicate and drive Strategy across the Franchise
Challenge all aspects of the marketing mix in terms of understanding and awareness of consumer & customer trends and their impact on brand strategy and plans
Manage brand as a business in terms of drivers, opportunities and return
Job Qualification
BA/BSc/HND
Job Experience
7 years
Job Location
Lagos
Job Category
Administration, Secretarial, Manufacturing, Sales, Marketing
Method of Application
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