Company Description
IROKO is Africa’s leading entertainment technology company. Launched in 2010, by Jason Njoku and Bastian Gotter, it is one of the most talked about African internet start-ups, thanks to its flagship Nollywood movie platform iROKOtv. Head quartered in Lagos, Nigeria, the company has pioneered Video-On-Demand for Nollywood content (Nigerian movies) and has aggregated the world’s largest online catalogue of African content, totalling 10,000+ hours.
Job Title: Head of Content Strategy
Job Description
The single largest budget at Iroko is content. We are looking for someone to deliver high quality strategic advice and creative content solutions to our content acquisitions and production teams. Working in content strategy you will be helping individual business groups at Iroko solve some of their most critical financial and strategic challenges. We’re looking for candidates who will thrive in a dynamic environment where multitasking and time management skills are essential.
Analyse on platform data to guide content acquisition team
Analyse search, traffic, hours delivered data to help identify paid user trends
Analyse inbound tracking data to understand content conversion funnel.
Analyse 3rd party data (AR data, Social Media etc) to help identify and qualify great content.
Create acquisitions models for different Iroko business groups (linear channels, irokotv, inflight, programme licensing, digital etc)
Optimise cost per content and licensing frameworks to ensure
liaise with content acquisition teams to understand requirements and optimise buying patterns
Track and report content performance
Calculate ROI on content acquisition funnel
Calculate and future model ROI on in house productions
Analyse search / traffic / hours delivered data to help identify paid user trends
Analyse inbound tracking data to understand content conversion funnel.
IROKO is Africa’s leading entertainment technology company. Launched in 2010, by Jason Njoku and Bastian Gotter, it is one of the most talked about African internet start-ups, thanks to its flagship Nollywood movie platform iROKOtv. Head quartered in Lagos, Nigeria, the company has pioneered Video-On-Demand for Nollywood content (Nigerian movies) and has aggregated the world’s largest online catalogue of African content, totalling 10,000+ hours.
Job Title: Head of Content Strategy
Job Description
The single largest budget at Iroko is content. We are looking for someone to deliver high quality strategic advice and creative content solutions to our content acquisitions and production teams. Working in content strategy you will be helping individual business groups at Iroko solve some of their most critical financial and strategic challenges. We’re looking for candidates who will thrive in a dynamic environment where multitasking and time management skills are essential.
Analyse on platform data to guide content acquisition team
Analyse search, traffic, hours delivered data to help identify paid user trends
Analyse inbound tracking data to understand content conversion funnel.
Analyse 3rd party data (AR data, Social Media etc) to help identify and qualify great content.
Create acquisitions models for different Iroko business groups (linear channels, irokotv, inflight, programme licensing, digital etc)
Optimise cost per content and licensing frameworks to ensure
liaise with content acquisition teams to understand requirements and optimise buying patterns
Track and report content performance
Calculate ROI on content acquisition funnel
Calculate and future model ROI on in house productions
Analyse search / traffic / hours delivered data to help identify paid user trends
Analyse inbound tracking data to understand content conversion funnel.
Job Qualification
BA, BSc, HND
Job Category
Media, Advertising, Branding
Method of Application
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