Job Title: Regional Brand Manager- Home Care
Location
Lagos
Job Field
Sales, Marketing
Job Purpose
Utilise a thorough understanding of the African consumer, customer and competitor environment to develop compelling brand strategies, aligned to group brand strategies
Key Accountabilities
Contribute to the creation and development of brand strategy to grow brands market share volume, value and profitability; and oversee strategy implementation.
Support the delivery of overall budgeted profitability of the brand by developing solid brand strategies that grow and sustain brand performance
Monitor and report the regional brand’s performance through brand health indicators NNS, GM, MC and key consumer KPIs awareness, trial, attribute rating etc.
Initiate and lead the NPD process ensuring that its requirements are managed and delivered according to targets with clear hand over to CBUs at Gate 2
Define pricing policy for products within the brand portfolio in the Region
Develop regional communication material aligned to the brand strategy and that support the delivery of CBU brand plans
Participate actively in company-wide initiatives as required – e.g. Margin Improvement
Proactively identify sources and resource needs to support brand growth
Job Context
Significant in-country and regional travel
International travel
Flexibility to work on weekends
Experience & Competencies
Bachelor Degree
5-7 years demonstrated experience in Brand Management
Professional Qualification in Marketing is essential
IT savvy including the use of MS Office Suite of Applications
Technical Skills
Consumer Champion
Insight generation
Communication
Digital
Qualified Persons should send CV to recruitmentNG@pzcussons.com
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Career Opportunity at PZ Cussons Nigeria Plc
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