Diageo is the world’s leading premium drinks business with an outstanding collection of international brands across spirits, wine and beer. Our global priority brand portfolio consists of Smirnoff, Johnnie Walker, Guinness, Baileys, J&B, Captain Morgan, Tanqueray and many more.
Job Title: Brand Manager, Smirnoff Vodka and RTD
Job Description
To take a lead role in the design and implementation of Brand strategies in order to achieve targeted profit, market share and volume objectives on the brand/category
Accountable for delivery of the annual operating plan for the brand
Develop and seamlessly execute the annual brand plans ensuring plans are grounded on deep market and consumer insight and are in-line with Diageo global standards.
Deliver brand strategy & advertising communication founded upon a deep understanding of the consumer to achieve agreed brand health targets.
To deliver robust Measurement and Evaluation for all projects and effectively use search and spin.
Consistently deliver great performance – You are committed to drive positive change in business performance. You are results driven and stop at nothing to ensure you deliver high quality results consistently.
You have a positive outlook, channel your energy into finding opportunities and solutions even in times of uncertainty and ambiguity
Find Solutions – With a deep understanding of the business, you are able to use imagination when finding solutions and perusing breakthrough opportunities for the brand/ portfolio.
You think in the future, anticipating trends and opportunities but have pace in your ability to translate ideas into scalable, actionable plans that drive change.
Grow Yourself – committed to the development of self and others
Strategic penetration -Uses analytical skill to quickly identify the key issues and optimal growth drivers. Ensures insights are always at the heart of the plan.
Motivating cross functional teams and agencies -Constantly strives to build great productive relationships by breaking down barriers to performance
Marketing judgement-balances instinct with rational logic to evaluate creative work and is increasingly using technical expertise to just a creative idea.
Commerciality – Demonstrates complete understanding of budgeting, pricing and cost management and bottom line. Fully understands sales team priorities and understands and tracks performance. .
Brilliant Execution – Can manage multiple projects and works to aggressive time scales within budget. Manages project complexity and insists on high implementation standards.
Job Category
Admin, Secretariat
Job Qualification
BA, BSc, HND
Job Location
Lagos
Method of Application
Qualified Candidates should forward CV and Application to ivan.menezes@diageo.com
Application Closing Date
Not Stated
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Diageo (Brand Manager)
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