Diageo is the world’s leading premium drinks business with an outstanding collection of international brands across spirits, wine and beer. Our global priority brand portfolio consists of Smirnoff, Johnnie Walker, Guinness, Baileys, J&B, Captain Morgan, Tanqueray and many more.
Job Title: Customer Marketing Manager – Mainstream Spirits
Job Description
Contribute to the Spirits category JUBP process Category strategy, Trade strategy, GAME Plan, Sales unit plan, sales driver activation plan etc.
Input to Mainstream Spirits Category S&OP volume planning
Ensuring activity plan are sufficient to deliver on company’s objectives and RTM is fully capable of delivering on activities requirements. Partner with the field regional sales team are fully supported for brilliant execution
Support and partner with the Regional Sales Managers, Key Account Manager in strategy formulation and ensuring brilliant execution
Lead the design & execution choices of Category BTL Activities including by channel customization
Accountable for end-to-end execution of category BTL activities including ongoing tracking and evaluation
Ensure Category A&P BTL budget effectiveness, activity tracking and M&E process for all spirit CM lead activities
Design choices for sales force toolkit sales & trade briefs, sales aids, POS, selling tools etc
Guides brand teams on strategic decisions via analysis and insights
Ensure RTM is fully capable of delivering on activity requirements and intervene where required
Stakeholder Management: Manage relevant communications and implementation updates to sales and marketing team.
Be Authentic Role models Diageo values and demonstrates integrity and trust
Find Solutions Creates possibilities for future success
Manage People for success Drives the People development agenda
Consistently Deliver Great performance – Demonstrates brilliant execution
Category Knowledge Capability.
Insight Based Activity Design by Channel.
A&P Effectiveness and Stewardship.
Customer Profitability.
Activity Management & Sufficiency.
Coaching.
Leadership Development.
Job Category
Sales, Marketing, Admin, Secretariat
Job Qualification
BA, BSc, HND
Job Location
Lagos
Job Experience
3 years
Method of Application
Qualified Candidates should forward CV and Application to ivan.menezes@diageo.com
Application Closing Date
Not Stated
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Diageo (Customer Marketing Manager)
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