Wednesday, August 24, 2016

Vacancy for Research Executive at Fan Milk Plc, Wednesday 24, August 2016

Fan Milk Plc is a leading manufacturer and marketer of healthy, nutritious and safe frozen dairy and non-frozen dairy food products with distribution channels across the length and breadth of Nigeria. Fan Milk Nigeria is a well established and fast growing food processing industry offering wide range of products.


RESEARCH EXECUTIVE


JOB PURPOSE

Product and brand identity becomes increasingly important for any company in today’s competitive marketplace. Like many other FMCG companies, Fan Milk is increasingly concerned with creating a lasting impression among its existing and future consumers.

Fan Milk has been serving the Nigerian market with high quality products at affordable prices for more than 50 years. There is a need to revive and re-launch company’s existing products and brand as a whole.

The key objective is to improve product sales and gain market share. The intention is to achieve this by making sure that the organisation’s activations and marketing activities send out a desired message.

The purpose of this role is to implement brand strategy, Innovation and new product development, create social media awareness and increase digital marketing and enhance traditional media awareness.


PRINCIPAL ACCOUNTABILITIES (IPE Factors: Impact & Innovation)

Developing Insights and understanding the Market and Marketing Dynamics

Analysis of product strengths and weakness vis-a-vis competition

Strong data analytics of current market trends, market surveys and volume share, pricing and share in shop data.

Tracking studies of Dairy products and beverages in FMCGs

Write proposals, provide decision support and reliable research recommendation and appropriate research methodology

Conduct project briefings, in charge of price tracking, data collection and reporting research findings which include product testing and internal focus groups

Drive Innovation, Renovation and new product development /launch processes

Developing & implement the Trade and Consumer promotion plans and strategies to drive brand growth

Development of advertising concepts and briefs, and implementing new mediums to increase awareness

E-marketing – manage Fan Milk’s social media profiles and presence, including Facebook, Twitter, Instagram, Google+ and additional channels that may be deemed relevant


Work/Business Contacts and Authority (IPE Factor: Communication)

Fan Milk Management: Liaise with other Fan Milk Executives and senior managers as required.

Customers: Ad Hoc meetings with all relevant customers, Agents, Franchise takers, Distributors, etc.

Sales Team: Liaise with Sales team in implementing common business plan

Finance team: Liaise with finance to drive optimal P&L result.

Supply Chain & Production Team: Liaise with supply chain, including procurement, and Production team to implement Marketing support requirements and demand planning.

Customers: Structured and Ad Hoc meetings with relevant customers.

Relevant agencies and authorities.


CRITICAL QUALIFICATIONS/SKILLS/EXPERIENCE (IPE FACTOR: KNOWLEDGE)

The Ideal candidate;

Must be a Graduate B.sc / HND in Social Sciences.

Minimum of 5-7 years research management experience in FMCG/Research Firm(s).

Strong interpersonal skills to build good working relationships across all functions and markets.

Strong flare for numbers and very analytical

Convincing Personality, good planner, self –starter and committed to results

Good communication and presentation skills

Commercial acumen, confident, enthusiastic and persuasive.

Attention to details/Good Project Management Skills

Learning & Career Opportunities


In this position, the incumbent will have an opportunity to acquire skills and knowledge in the following areas;


In-depth Knowledge of FanMilk and its competitors

Product development and brand strategy development

Improved analysis and reporting skills

Business development skills

Note: For suitable candidates, please be informed that the role is contract.


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Vacancy for Research Executive at Fan Milk Plc, Wednesday 24, August 2016

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