Diageo is the world’s leading premium drinks company, a business built on the principles and foundations laid by the giants of our industry. Arthur Guinness, Alexander Walker and all those many talented people that followed in their footsteps, cared deeply about the people and businesses they fostered, and the communities in which they operated.
Job Title: Marketing Analytic Manager
Job Description
To lead the systems, disciplines and process improvements required to transform performance management and data/insights provision to the business in order to make our investment choices more effective and efficient.
Working across all data sources (qualitative, quantitative, M&E and external market data) to synthesis and package information for meaningful interpretation and ease of access.
Work across multiple brand teams and cross functionally with limited global functional expertise beyond Market Logic.
Supporting in the integration of a multi-discipline and diverse team to act as a unified hub that leads the thinking and analytic which are required in transforming our function for the future.
Working across diverse internal teams and external service providers to form a powerful center of excellence that services the data and insight needs of the business.
To provide ‘expert’ advice into brand and customer marketing teams and coach in the utilization of data and supporting tools/systems.
To help lead a transformation in performance management disciplines and routine in ways of working.
To support in leading GLT strategic choices around portfolio participation and external market context to create winning strategies.
Integrate insights from trackers, syndicated research, M&E, ad hoc research projects, media/digital tracking, internal data and analysis from various teams/functions to deliver holistic learnings that helps teams and leaders set priorities and make informed decisions based on relevant data, analytical rigour and real insight.
Work across innovation, customer marketing, business strategy, commercial finance, brand marketing, consumer planning and media to map the data inputs available and required for the future.
Embed tracker tools, disciplines and usage capability within the marketing and customer marketing function to enable teams to access, analyse and interpret data efficiently and effectively.
Work with consumer planning colleagues to embed insights and analytic capability across the marketing and customer marketing functions.
Champion M&E supported by commercial finance and include outputs in Market Logic
Qualification
Job Experience
8 Years
Job Location
Lagos
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