Jumia Group is a leading global incubator of start-ups. We started operating in Africa in 2012 and since then have launched multiple successful companies, such as Jumia, Jumia Market, Jumia Travel, Jumia Food, Jumia Deals, Jumia House, Jumia Jobs, Jumia Car, Jumia Services.
CHIEF MARKETING OFFICER
DEPARTMENT: Marketing
JOB DESCRIPTION
We are currently looking for talented people with a passion for emerging markets and Africa to join our team and embark on our exciting journey.
RESPONSIBILITIES
The Chief Marketing Officer (CMO) is responsible for overseeing the planning, development and execution of Jumia Nigeria’s marketing, viral expansion and advertising initiatives.
Reporting directly to the Chief Executive Officer, the CMO’s primary responsibility is to generate revenue by increasing visibility and sales through successful marketing for the entire organization, using market research, partnerships, affiliates, pricing, product marketing, marketing communications, advertising and public relations.
In particular you will:
Develop marketing plan and in line with overall business strategy and goals.
Custodian of total marketing, branding and overall marketing performance
Overseeing the CRM process, ROI and managing closely agreed Key Performance Indicators (KPIs) – customer acquisition, repeat purchase, Average Order Value [AOV] etc
Responsible for Marketing Analytics. Oversee market research and competitive intelligence for quick decision making
Prepare, own, implement and control of marketing budget
Collaborate effectively with other members of leadership team to ensure alignment of marketing with commercial and business plans
Utilize superior understanding of consumer insights and deep knowledge of local trends to identify innovative ideas for profitable growth and execute them
Managing relationships with Central team in a matured and cohesive manner that brings the best of Central and local collaboration to the benefit of the company
PROFESSIONAL SKILLS & QUALIFICATIONS
Bachelor’s degree and/or an advanced degree in Marketing and Business (MBA)
8+ years of marketing in a consumer internet business, bringing experience building strong brands for companies with best-in-class digital experiences for large, global audiences, preferably in the consumer goods industry
5+ years of data-driven marketing with strong success implementing consumer acquisition and/or retention marketing campaigns with clear business objectives and targets.
Track record building and leading a high-performing, cross-functional team of at least 15 people across branding, PR, digital, analytics, acquisition, and retention.
Expertise generating, prioritizing, testing, and delivering on ideas that could drive 10 percent growth as well as 10x growth.
Self-motivated individual with a strong entrepreneurial spirit.
Strong managerial experience
Strong and relevant relationships in marketing agencies and other local partners
WE OFFER
A unique experience in an entrepreneurial, yet structured environment
The opportunity to become part of a highly professional and dynamic team working around the world
An unparalleled personal and professional growth as our longer-term objective is to train the next generation of leaders for our future internet ventures.
Chief Marketing Officer at Jumia Nigeria, Thursday 11, January 2018
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